Website Redesign: 8 must-haves

Technology & Marketing Articles
customer satisfaction

Website Redesign: 8 must-haves

The primary goal of any digital marketing campaign is simple: drive users to the website. But once the user gets there, the key to closing the deal is the design. More than just visually appealing, successful websites quickly communicate what the business does. The best websites guide the visitor along the path to complete a desired transaction such as contact, request information, sign-up, or make a purchase.

1.) Dependable and scalable hosting
Your specific website’s technology and functionality – needs to be matched with the right reliable hosting infrastructure. Solutions are determined by the site size, bandwidth needs, security measures, database requirements, access level, visitor traffic, email services and budget.

2.) Responsive (mobile) web design
A responsive website is an extremely important part of your Google search optimization and your users’ experience. Google now ranks “mobile” sites higher in their algorithms and non-mobile sites lower. Having a website that works optimally on any device size will increase your visitors’ happiness and lead to more completed transaction goals.

3.) Search engine friendly
The competitive and “search-engine friendly” website utilizes a suite of SEO practices including proper meta tagging, HTML mark-up, targeted landing pages, URL naming strategy, social connections as well as paid promotions like Facebook Ads, and Google ads/Tag Manger.

4.) Satisfying user experience
Fast loading sites with clear expression of products and/or services that allow users to quickly and easily follow a clear path to conversion is the goal. Detailed information should be readily accessible without being distracting or confusing to the visitor.

5.) Fresh credible content
The ability to keep content on the site constantly fresh and up to date is a definite must-have in a website redesign. Fresh content provides a more engaging user experience, it is an incentive for users to come back, and it boosts your SEO. Current posts, testimonials, reviews, case studies and accreditations are all part of your credibility status.

6.) Engaging graphic design
The website should immediately communicate what the business does in a simple, visually appealing way. Create strong and compelling Calls to Action (CTAs) to next-steps. Adhere to style guidelines and keep the brand prominent and true on all pages.

7.) Content management system (CMS)
A “content management system” allows marketers and staff to enable consistent updates to pages and images throughout your website. A CMS can offer publishing roles and permissions, enforce branding consistency for content, and allow for SEO measures to be efficiently managed.

8.) Integration with internal customer management
Integrating your website with your organization’s Customer Relationship Management, Marketing Automation, e-commerce shopping cart, and purchase/order processing systems is a key success differentiator. Website redesign planning should always consider and address these integrations.

Contact the Elwood Studio today to get started on your website redesign.


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